For Ideagen's annual trends report, I was tasked with creating a campaign around the theme of "Invest in Different". I created a concept utilizing wildlife juxtaposed to human situations while keeping the brand's identity but creating something 'different'. 

It was suggested to try juxapostion as a concept for this report. My first ideas were more absurd, like a whale flying or an antelop pumping gas; but after discussions with stakeholders, it was decided to tone it back a little. They loved the idea of the wildlife, so I tried keeping them in their natural environments but including gold elements of the human world which tied into the chapter's titles. The rest of the report is more grounded with standard photography, which I laided out and designed as well.   

This trends report became one of the most popular designs in the company's history. Further social media posts and blogs images were created using the wildlife compositions and which made for a successful campaign in downloads and sales leads.