● - Trade Show Experience

Trade Show Experience

Roles: Art direction | Designer

Teams: nShift marketing | CheapCargo sales | A-booth modular stand constructors

Overview

Partner brands, nShift and CheapCargo came together to share space at the Webwinkel Vakdagen trade show event. I was challenged with creating a unified trade show experience for the two distinct partners in one booth space. Additionally, nShift has a fully developed brand guideline while CheapCargo is limited to a logo and the colours and icons within it.

Problem

Both teams required dedicated, functional zones within the same footprint, needing clear wayfinding for event attendees without splitting the booth down the middle with an awkward visual divide.

Solution

Rather than clashing styles or a hard visual line, I created a custom geometric pattern system that bridged both identities. The pattern naturally evolved from Brand A’s established visual language into Brand B’s core color, building a unified backdrop that felt like an intentional, premium partnership.

Execution

Partner brands, nShift and CheapCargo came together to share space at the Webwinkel Vakdagen trade show event. I was challenged with creating a unified trade show experience for the two distinct partners in one booth space. Additionally, nShift has a fully developed brand guideline while CheapCargo is limited to a logo and the colours and icons within it.

Outcome

Delivered a functional booth design to accommodate both companies with unique and custom branding. This distinctive visual design drove high foot traffic on the floor and gave both sales teams dedicated, functional spaces to operate in without clashing visually.

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