The idea for the sonic logo for nShift came about when a colleague said they describe the company as a "SaaS that handles online shopping from 'click-click' to 'ding-dong'--from the click of checking out to the door ring of home delivery. This naturally lead itself to a catchy jingle.

With Ideagen's sonic logo, I wanted to create a sound that reflected it as a tech company but still has a friendly, human tone to it as Ideagen placed a lot of value on it's community work. I mixed the sound of a digital synth and a acoustic piano to reflect that dichotomy.