Valentina is a well known DJ and a favourite amongst the wedding venues in New England. She has been featured in both People Magazine and Vogue and has DJ'd for some influential weddings and people.  As the graphic designer for Origin Media Group, she approached us to create her branding from the ground up. She prides herself on being a 'luxury DJ', so the goal was to keep her branding minimal and elegant but still keep the edge of a DJ and implement her tagline: FEEL THE VIBE.  

The logo is a minimalist design consisting of a stylised headphone wrapped around a serif 'V'. The wordmark continues that thread with Futura, a minimal technological font, to connect the techno aspect of DJing, leading to the 'FEEL THE VIBE" tagline. For the business cards, I implemented embossed audio waves to literally "feel" the music and used a black-on-black scheme to give it a sleek, luxurious aesthetic. The logo and wordmark can both work seperatley or together and still convey the same message. 

Delivered a timeless logo and branding that's still being used by the client for 6+ years now. The minimalism and greyscale colour scheme ensures the branding can blend into any luxury, corporate or club event without looking out of place or dated.